This case concerns a refusal of a EUTM on grounds that the word mark GREASECUTTER applied for by Ecolab was too descriptive and consequently lacked distinctive character.

The General Court ruled that the Board of Appeal were correct that the mark GREASECUTTER conveys to the relevant public in this case, professionals and average consumers, that the goods covered by the mark are goods which cut (dissolve) or reduce animal fat or greasiness so is directly descriptive of their nature, properties or intended use and consequently lacks distinctive character too.

Link to Judgment

Judgment Date: 30 SEPTEMBER 2015